Click is a travel and leisure specialist PR, marketing, content creation and social media agency located just outside of London. The company was established in April 2017 by Jo White, a dynamic, award-winning marketing and PR professional with over 20 years' experience specialising in the industry.

Along with PR Director Cass Helstrip and Creative Director Chris White, Click's personalised approach is guided by three tenacious, highly respected industry powerhouses. Over the last nine years, Click has established a reputation for offering clients a senior level service and cost effective solutions.

Meet the Team

Owner and Director

Jo White

Industry Person of the Year 2025

PR Professional of the Year 2025

Jo is a dynamic, award-winning marketing and PR professional with over 20 years' experience specialising in the US travel and leisure industry. Jo studied American History and Politics at the University of Kent and at the Honours College at the University of South Carolina USA, before receiving a Post Graduate in Tourism Marketing through the Chartered Institute of Marketing.

Over the course of her career, Jo has represented some of the world’s leading international travel brands including government tourist offices, tourist boards, hotel chains, travel technology companies, tour operators, airlines and aviation charter companies, transportation companies and attractions.

Jo is a US specialist having successfully directed PR accounts for over 16 US tourist boards. She has been a member of the Visit USA PR Committee since 2014.

Jo is also a published travel writer and has written for Family Traveller, Escape Magazine among others.

PR Director

Cass Helstrip

Having sold one of the UK’s leading travel PR agencies at the end of 2021, Cass also has over 20 years experience in the travel industry.

Multi-award-winning Cass retains an exceptional eye for a story and has developed unrivalled TV contacts that have seen numerous TV hits delivered for clients including ITV This Morning, Master Chef, The Apprentice, Good Morning Britain and Lorraine to name just a few. Undoubtedly one of Cass’ key strengths is her unprecedented black book of contacts having access to and the trust of the travel editors. Creative ideation and stunts are also a passion.

Cass played a pivotal role in launching Richard Branson’s first US hotel by orchestrating a Ferris Bueller-style stunt outside the inaugural Virgin Hotel. When Cass worked with Las Vegas CVA, she collaborated with British Airways to launch their inaugural flight.

Creative Director

Chris White

Chris is a strategic creative with over 15 years’ experience across automotive, travel and destination marketing. A professional photographer, videographer and qualified drone pilot, he leads all content creation and social media management for Click, delivering performance-led visual storytelling across digital platforms.

Within one of the UK’s leading AM100 premium automotive groups, Chris worked across brands including Aston Martin, McLaren and Bentley, holding senior responsibility as Head of Visual Content. He oversaw more than £360 million of inventory annually, doubled weekly advertising performance, and led multi-market content delivery.

His work later extended into travel and lifestyle, producing campaigns across the UK, Europe and North America. Most recently, as Head of Marketing at an award-winning luxury campervan manufacturer, he led content creation, social media management, PR, website development and major consumer shows, including The Ideal Home Show.

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